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Hosted by the Hispanic American Sport Academy, the Parade and Festival were organized as a continuing tradition of an International Day of Hispanic Heritage gathering in the community. The community joins together for fun, games, live music, Latin food and entertainment. The festival is scheduled from 1:00pm-7:00pm. The parade will begin at 3445 Broad Rock Boulevard, Richmond, Va 23234 and proceed to the festival location at 6550 Hull Street Road, Richmond, Va 23224 in the Haynes Parking Lot.